Founded in 1990 by company principal A. Michael Baker, IDM has served firms ranging from Fortune 500 multinational corporations to small entrepreneurial startups. During his thirty-three year marketing career Mr. Baker has worked his way up from sales rep to the presidency of a multinational manufacturing company with all the sales, sales management, product management, marketing, marketing management, and operations steps along the way. Backed by an unparalleled record of stimulating rapid sales growth at each of his career positions, Mr. Baker has proven his abilities in the real world of business as well as collecting academic credentials in international marketing and financial analysis. Mr. Baker earned his stripes building great brands such as Weiand, B&M, AMG, and Kaminari. He is recognized internationally for his expertise and is currently the Marketing Columnist for Specialty Automotive Magazine as well as heading up IDM. One of the first seven people worldwide to receive the coveted certification as an Adobe Instructor, Mr. Baker has taught college courses in digital graphic design and received awards for his creative design work. He shares his talent with industry speaking engagements and by serving as a Judge in product and design competitions.

No other firm possesses the combination of product marketing, creative communications, operations management, and consumer behavior expertise that comes together at IDM.

Clients have included:
Airflow Research (Performance Automotive Products)
Bausman & Company (Furniture Manufacturing)
Blackfield's Right To The Point (Needlepoint Boutique)
Evolution Computers (Enterprise Computer Manufacturer)
Infratech Brand, Seachrome Corporation (Automotive and Industrial Coatings Curing Equipment)
Krylon and Dupli-Color Brands, Sherwin Williams Corporation (Paints and Coatings)
Loctite and Permatex Brands, Loctite Corporation (Automotive and Industrial Chemicals)
Luster Lace (Metal Polish)
Magura (Motorcycle Products)
Mission Viejo Imports (Mercedes-Benz Dealer)
Nitrous Oxide Systems, Inc. [NOS] (Performance Automotive Products)
Primo Products, Inc. (Motorcycle Products)
Rivera Engineering (Motorcycle Products)
Seachrome Brand, Seachrome Corporation (Commercial Bath and Washroom Accessories)
Select Practice Sales (Medical Practice Marketing)
Sonny's Racing Engines (Performance Automotive Products)
Super Spoke (Motorcycle Products)
Stinger Electronics (Performance Automotive Products)
Synergy Accounting, Inc. (Data Processing)
The Carburetor Shop (Performance Automotive Products)
US Auto Parts Network, Inc. (Automotive Body and Accessory Products)
Zolatone Automotive, Industrial, and Marine Division of Surface Protection Industries (Paints and Coatings)

Key Accomplishments in Mr. Baker's Career

1970's
Created a line of motorcycle chemicals for the Gumout division of Pennsylvania Refining Co.
As International Division Manager for Weiand Automotive took the fledgling division from a startup to a multi-million dollar operation. Developed markets in 26 countries for Weiand products.
Developed the Lynx Ram Flo brand into the most popular custom air filter in the American automotive performance market.
Doubled the sales of existing B&M Automotive products through packaging and promotion.

1980's
Established the AMG brand in the United States.
Established the American luxury sedan performance market and founded Hochleistung-Benz, a tuner and manufacturer of performance products for Mercedes-Benz automobiles. Developed the world's first tuned exhaust systems, Kevlar styling kits, and custom calibrated suspension systems for Mercedes-Benz automobiles.
As Director of Sales and Marketing doubled the sales of Kaminari aerodynamics in six months.
In the post of Marketing Manager at Allison Performance Electronics, reversed a decade long slide in sales within 1 year. Over 3 years developed a continuous stream of successful new products.

1990's
Won design award for Best New Packaging of an Import Product during competition at the 1990 SEMA trade show.
Founded IDM Studio.
As Marketing Consultant and Creative Director helped NOS more than double in sales.
Assisted in the startups of Luster Lace and Select Practice Sales.
Established public relations programs for Loctite, Permatex, Krylon, and Dupli-Color which resulted in huge increases in brand awareness in target markets.

2000's
Led US Auto Parts Network from its base as a regional distributor of auto body parts to become the largest Internet retailer of auto body parts in the US. Tripled the sales of their retail automotive accessories division in 18 months.
Created successful ecommerce initiatives for more than a dozen firms.
Designed web marketing programs for Infratech and Seachrome which proved the efficacy of Internet communications for penetrating industrial products markets.